CFAR has embraced a slightly different approach to seeking financial support.  The traditional running community model solicits one-time donations and sponsorships for events in exchange for donor recognition on event shirts.  The effectiveness of these “rubber billboards” (i.e. event shirt) has always been questionable.

CFAR seeks to foster long-term relationships with its financial supporters.  To this end, it has designed a web site intended to not only broadcast running specific information, but to do it in a way that showcases its prominent financial supporters or Underwriters.

Working closely with Cermak Technologies, CFAR has designed an “Underwriter Slideshow” that showcases an Underwriters name, logo and/or message.  Slides change every 3-seconds in a dedicated 1” x 4” “slideshow” area appearing on each web page.

The result is incredibly strong passive marketing.  As viewers move through the site, they are met with the “Underwriter Slideshow” that quietly, but effectively, gets the Underwriter’s name, logo and/or message out to the viewer.

No more shotgun advertising. Deliver your name, logo or message to our web site viewers approximately every three seconds, 24/7!  Wow, and you thought we were just a bunch of running groupies in safety green shirts.

Financial Support Levels, Recognition and Terms

Primary Underwriter

  • Primary event naming opportunity (i.e. CFAR’s Inaugural “30K Gut Check” underwritten
    by “ABC Business”)
  • Featured on the “Underwriter Slideshow”
  • Featured on all event shirts
  • Premier sponsor logo placement on Sponsor web page with link to Underwriter’s web site
  • Premier sponsor logo placement on all event and programming correspondence
  • Term:  12-months, with first right-of-refusal for subsequent terms

    • Associate Underwriter

  • Featured on the “Underwriter Slideshow”
  • Featured on all event shirts
  • Prominent sponsor logo placement on Sponsor web page with link to Underwriter’s web site
  • Prominent sponsor logo placement on all event and programming correspondence
  • Term:  12-months

    • Gold Sponsors

  • Large sponsor logo placement on Sponsor web page with link to sponsor’s web site
  • Large sponsor logo placement on all event correspondence
  • Term:  12-months

    • Silver Sponsors

  • Medium sponsor logo placement on Sponsor web page with link to sponsor’s web site
  • Medium sponsor logo placement on all event correspondence
  • Term:  6-months

    • Bronze Sponsors

  • Sponsor’s name on Sponsor web page with link to sponsor’s web site
  • Sponsor’s name on all event correspondence
  • Term:  3-months

    • Event Sponsors

  • Sponsor’s name on all primary event correspondence
  • Term:  3-months

    • Please contact CFAR’s Sponsor Coordinator,John Kelley JohnKelley@waynesbororunning.com to discuss financial support opportunities.

    Click Here for Online Donation Forms

    Please use PayPal for Credit Card and Online Donations

    Solution Graphics